Your Label. Our Manufacturing.
From development and sampling to branding, production and export.
Private Label is ASA's end-to-end program for brands that want a fully custom product — developed, branded and manufactured under their own name rather than selected from a standard range.
From initial concept through material selection, branding and packaging to bulk production, your Private Label range is managed as a dedicated project alongside our standard catalogue categories.
Subcategories
Private Label / Custom Apparel products manufactured by ASA.
Representative product slots — filter by subcategory to browse the range.
Private Label Apparel Pack
- Coordinated garment pack
- Custom labels and trims
- Retail packaging ready
Minimum 50 pieces per design/colour
Custom Hoodie Program
- Custom hoodie development
- Labels and hangtags
- Retail packaging ready
Minimum 50 pieces per design/colour
Custom Tracksuit Program
- Jacket and pant set
- Buyer-selected trims
- Private-label packaging
Minimum 50 pieces per design/colour
Custom Jacket Program
- Custom outerwear build
- Patch and trim options
- Sampling ready
Minimum 50 pieces per design/colour
Custom Team Kit Program
- Jersey and shorts set
- Full-colour team branding
- Private-label ready
Minimum 50 pieces per design/colour
Custom Polo Program
- Custom polo development
- Blank labels and hangtags
- Retail-ready finish
Minimum 50 pieces per design/colour
Private Label Starter Pack
- Label-led program
- Brand identity setup
- Sampling ready
Minimum 50 pieces per design/colour
Custom Label Package Set
- Packaging colourway
- Hangtags and labels
- Retail-ready setup
Minimum 50 pieces per design/colour
Retail Branding Trim Kit
- Retail branding trims
- Hangtags ready
- Custom presentation
Minimum 50 pieces per design/colour
Built with the right fabric for the job.
Materials are selected together with your team to match the positioning of your brand, from everyday retail fabrics to performance-grade builds. Exact composition is confirmed per order.
Branded and produced to your specification.
Private Label projects follow a guided process — product development, material and colour selection, branding, sampling, bulk production, quality control and export — so your concept arrives as a finished, market-ready product.
Built for these buyers.
Common questions about private label / custom apparel.
What is the MOQ for a Private Label program?
MOQ depends on the product, materials and customization involved. Our team will confirm a tailored minimum during your project brief.
Do you help with product development, or do we need a finished design?
Both. We can develop a product from an early concept through to a full tech pack, or produce against a design you already have.
What branding elements can be customized?
Woven and neck labels, hangtags, rubber or PVC patches and custom packaging can all be developed around your brand.
How long does a Private Label project take from concept to bulk?
Timelines depend on product complexity and the number of development rounds required. Exact sample and bulk timelines are confirmed at the quotation stage.
Production brief / quotation / export
Ready to Develop Your Next Collection?
Tell us your product, quantity and timeline — our team will respond with a tailored quotation for your order.